60% of UK homes have hard water. It deposits minerals like calcium and magnesium onto your hair shaft. These minerals create a microscopic coating that blocks moisture and weakens hair fibres. The result is dry, brittle hair prone to breakage and colour fade. Regular shampoo can't remove this mineral buildup—only chelating agents can. That's why Water Snob's daily leave-in spray uses GLDA and sodium gluconate to bind and rinse away these minerals before they settle. Think of it as SPF for your h
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