Shot in the Golden State of California, the new Gucci Ouverture campaign features an eclectic group of friends captured out and about in Los Angeles on sandy beaches and overlooking twinkling cityscapes. Their final destination is a drive-in cinema, where ‘Ouverture Of Something That Never Ended’—the 7 part mini-series by Alessandro Michele and Gus Van Sant that presented the new collection in November 2020—is being screened, closing the circle with this film-within-a-film. Shot by Glen Luchford
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In a campaign shot at Disneyland directed by Harmony Korine, Gucci ambassador and actress Ni Ni, actor Earl Cave and musician, model and DJ Zoe Bleu Arquette wear the collection designed for the Year of the Mouse against the backdrop of Disney’s Magic Castle and rides like Alice in Wonderland’s Mad Tea Party. | Gucci
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A look at the new Gucci Eyewear advertising campaign shot in Los Angeles featuring colourful shades and retro-inspired frames from the Spring Summer 2018 collection. | Gucci
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Leather mini chain bags with Double G detail and crystals appear on a street sign. Discover the Gucci Gift campaign illustrated by Ignasi Monreal through link in bio. | Gucci
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