Pepsi volvió a provocar a Coca-Cola en su nuevo comercial para el Super Bowl, titulado “The Choice”. En el anuncio aparece un oso polar (animal que desde hace años se asocia con Coca-Cola), eligiendo una Pepsi Zero Azúcar con los ojos vendados. Mark Kirkham, director de marketing de PepsiCo Beverages, explicó que usar un símbolo de la competencia busca generar conversación entre los consumidores y reabrir el debate sobre el sabor. #AltoNivel #Pepsi #CocaCola | Alto Nivel
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