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Did you know that Levi's were the first to add rivets to their pants, which was born out of the need for durable workwear? 👖 📺 Riveted: The History of Jeans | Stream free on SBS On Demand here: https://bit.ly/3RnGFbT | SBS Australia
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143 years ago today, we invented the first blue jean ever – the 501. Happy birthday, 501! Time for a denim party. #LiveInLevis | Levi's
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