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Top UK market research companies by turnover | News
Dec 13, 2022 · Below is a table with the top 25 agencies only – the full MRS League Tables extend to the top 100 individual agencies by turnover. There are also tables for the fastest growing agencies, and the top 50 consolidated businessses. All of the latest MRS League Tables are available here in the Research Live Market Research Industry Report 2024.
TikTok popularity rises in lockdown | News | Research Live
May 7, 2021 · The TouchPoints data reveals that 66% of TV and video viewing was live or recorded, rising to 89% for the over-55s but just 27% among 15 to 34-year-olds. TikTok reached 43% of 15 to 24-year-olds during the 2021 lockdown, up significantly from 13% before the first 2020 lockdown and 30% in the 2020 lockdown. This meant TikTok was used by 11.5% of ...
Steve Phillips, CEO, Zappi: ‘We can be victims of change or try to ...
Sep 7, 2021 · A year after Zappi restructured its leadership, Research Live caught up with chief executive Steve Phillips to discuss new ways of working, the impact of the pandemic on research and the role of the industry in addressing sustainability.
NielsenIQ rebrands to NIQ | News | Research Live
Mar 2, 2023 · NielsenIQ rebrands to NIQ. US – Consumer intelligence company NielsenIQ has changed its name to NIQ as part of a rebrand of the company and wider changes across the firm. Pictured: Screengrab of the NIQ website. The company said the new name would be accompanied by a new logo, colour palette and brand purpose, and added the new branding ...
About Research Live | Market research news analysis insight
About Us. Research Live is the world's leading source of industry news, opinion, special reports and feature articles for market and social researchers, data analysts and consumer insight professionals. Covering the latest trends and techniques from behavioural economics to big data analytics, as well as hot topics like polling and privacy.
Buzzback launches qualitative tech platform - Research Live
Jan 4, 2024 · US – Consumer insights business Buzzback has established a qualitative research technology platform for end clients and moderators. The ‘Studio by Buzzback’ platform links US research buyers, moderators, fieldwork and recruiting partners, and aims to offer on-demand access for custom online qual.
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New frontiers: re-establishing System1/System 2 truths
Aug 7, 2019 · FACT 3: Both systems can be biased and can make mistakes. A myth that has developed around systems 1 and 2 is that system 1 is the source of bias, and system 2 is called up as the ‘voice of reason’ to correct biases in our thinking. Both are actually susceptible to bias and both can make mistakes. For example, system 1 may have gathered ...
Forsta launches from Confirmit and FocusVision merger
Apr 28, 2021 · The companies announced their plans to merge at the start of 2021 and completed in March. In Norwegian, ‘forstå’ means ‘to understand’. Kyle Ferguson, chief executive, Forsta, said: “Today’s announcement takes us a step closer to realising our ambition of creating a world class business that will reinvent the global insights industry.