Read the latest news on Global & Indian OOH & DOOH business
Read the latest news, analysis and commentary on global & Indian Out of Home (OOH) & Digital OOH Advertising business with focus on media investments, media planning & buying, creativity, adtech & innovative solutions, ad policies & regulations, talent acquisition, and more.
OOH News - Media4Growth
Puma unleashes greatness with OOH campaign featuring PV Sindhu Puma takes its partnership with PV Sindhu to the next level, unveiling a bold new campaign that celebrates her journey... Campaigns 1 week ago
OAA 2024 contest will be open for entries from April 1, new award ...
Mar 28, 2024 · The OAA 2024 metals will be given away at a special awards function that will be organised on July 27, 2024 at Hilton Garden Inn, Embassy Manyata Business Park, Bengaluru, which is also the venue for the OOH Advertising Convention (OAC) 2024.
OOH Industry | Media4Growth
Siddharth Dabhade joins Lemma as CBO to lead Outcome Centric OOH solution. He will spearhead the rollout of Lemma’s full- funnel performance led OOH solution, driving growth and unlocking new business opportunities...
The future of Indian OOH: Transit media driving the next big wave
Nov 29, 2024 · Transit media: a rising star in the OOH mix Transit media, encompassing advertising in airports, metro systems, and other transit hubs, has emerged as a game-changer. Over the years, its share in the OOH media mix has grown from 25% to 35%, with projections suggesting it could reach 40% by 2026.
AET Displays launches AT 55” MIP Display, redefining LED …
Jan 16, 2025 · Company News AET Displays launches AT 55” MIP Display, redefining LED technology. Combining cutting-edge innovation with practical design, the new display sets a high standard for clarity, efficiency, and versatility across industries.
OOH Industry leaders share their views on the Omnicom-IPG merger
Dec 10, 2024 · We sought inputs from industry leaders in the media and OOH sector, and they shared their views on the implications of this significant merger. Abhijit Sengupta, CEO of OAP Mediatech , commented, “It’s quite a big one to be honest.
Alakh Advertising wins the advertising tender for Nagpur Metro
2 days ago · OOH Adtech 1 month ago Revolutionising campaign management: Praphul Misra on the future of Digital Signage Praphul Misra discusses how Oi Media is revolutionizing advertising workflows with tools like IAQT and IBXD, which streamline campaign management,...
Research - Media4growth
Nike’s encouraging OOH campaign for Tata Marathon. Fueling the spirit of endurance, Nike’s campaign turned the Tata Mumbai Marathon 2025 into a journey of motivation and resilience.
Nexus Hyderabad Mall and Platinum Outdoor join forces for the …
Oct 17, 2024 · Industry News Nexus Hyderabad Mall and Platinum Outdoor join forces for the first-ever food court naming partnership with Continental Coffee. A unique experiential entry arch built with close to 100 kg of real coffee beans at the food court