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The best marketing campaigns of 2023: Part 1
Dec 4, 2023 · This year TSB decided its brand needed a refresh following a multi-year partnership with Friends actor David Schwimmer. To do that, and to realign its marketing strategy around the concept of getting people to talk about money, the bank introduced a literal elephant in the room with its first-ever brand mascot – Tiny the elephant. TSB CMO Emma Springham told Marketing Week that after the ...
Marketing News | Marketing Week
3 days ago · All the latest marketing news, including updates on big brand campaigns, daily round-ups and killer stats.
Consistency is the top-class marketer’s secret weapon
Oct 9, 2024 · The simplest thing you can do to make marketing more effective is to resist change, and take advantage of the associations your brand has built up over time.
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Marketing Week offers the latest marketing news, opinion, trends, jobs and challenges facing the marketing industry.
Apple Marketing Strategy | Marketing Week
The ad, which Apple has now apologised for, had a “less negative than you might expect” reaction from consumers, claims System1. However, it still falls short.
Marketing Week reveals 2024’s Future Marketing Leaders
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Is the M&S brand back? - Marketing Week
May 24, 2023 · M&S surpassed expectations to post stronger than expected FY23 results. It’s an impressive turnaround from two years ago for the retailer which has stuck to its values even in difficult times.
Latest Articles - Marketing Week
The latest articles from Marketing Week. It’s easy to blame the convenience of online shopping for the struggles of the high street, but recent success stories show there is still a demand for physical stores.