23 hours ago · The app listing showed it was operated by Reliance Retail, Reliance Industries' consumer arm. The Shein India Fast Fashion app was available on Apple and Google's app stores from January 27.

16 hours ago · Ultra fast-fashion giant Shein has made its return to India's consumer market after a five-year hiatus thanks to a strategic collaboration with Reliance Retail.

17 hours ago · China’s fast fashion brand Shein is back in India. Reliance Retail has launched an app to sell Shein’s economical products in India. This comes nearly five years after the Chinese app was banned in the country. Shein’s re-entry into India, the world’s biggest consumer market, has come with strict terms.

1 day ago · The new Shein India Fast Fashion app, developed and launched by billionaire Mukesh Ambani’s Reliance Retail, marks the firm’s significant return to one of Asia’s largest retail markets ahead ...

1 day ago · Shein, now based in Singapore, is offering affordable fast fashion in India. Two years ago, Reliance Retail Ventures Ltd partnered with Shein to sell its products in the country. In a written response to the Lok Sabha last month, Commerce and Industry Minister Piyush Goyal clarified that an indigenous retail platform would host Sheins operations in India.

14 hours ago · Reliance Retail is driving the resurgence by introducing the Shein India app, which provides Indian customers with a new wave of reasonably priced apparel. This calculated action solidifies Reliance’s position in the rapidly expanding e-commerce sector and represents a significant change in the company’s approach to fashion retail.

17 hours ago · Chinese fast-fashion retailer Shein has re-entered the Indian market through a partnership with Reliance Retail, nearly five years after its ban in 2020. The new app, named Shein India Fast Fashion, will initially deliver only in Delhi NCR, Mumbai, and Bengaluru but is planning for a nationwide expansion.