The iconic "Wah Taj!" television commercial will always be associated with tabla maestro Ustad Zakir Hussain. Launched for Brooke Bond Taj Mahal Tea, the ad drew a parallel between Hussain's mastery of the tabla and the meticulous craftsmanship of a master tea blender.

Shot in Agra against the backdrop of Taj Mahal, it featured a charismatic Hussain performing a table riyaz. When a voiceover praises him saying, ‘Wah ustad, wah’, he responds, “Arre huzoor, wah Taj boliye!”

The Tabla maestro Ustad Zakir Hussain passed away in San Francisco at the age of 73, leaving fans deeply saddened. Many expressed their grief over his demise and paid tribute to the legend. Among the tributes,