Taylor Swift may have her legion of fans rooting for the Kansas City Chiefs in Sunday's Super Bowl but the global pop star ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Going into the Super Bowl, the “Taylor Swift effect” on the NFL looks even stronger than it did at this time last year.

Taylor Swift has been an integral part of Chiefs Kingdom since she stepped out publicly with Kansas City's famed tight end ...

In the past three years, according to research by marketing professor Kim Whitler, the number of Super Bowl ads that have had ...

Sarah Chapelle is the author of "Taylor Swift Style" and explains what the singer wore to her first Super Bowl game in Las ...

"Football is the No. 1 sport among women in the U.S., and we keep growing," says Marissa Solis of the NFL, who credits Swift ...

Since going public with Kansas City Chiefs' Travis Kelce, Taylor Swift has generated $1 billion in brand value for the NFL.

Saquon Barkley has been with his fiancée Anna Congdon for almost a decade after they met during his time at Penn State University. They share two kids, Jada, born in April 2018, and son Saquon 'SJ' Jr ...

Could the presence of Taylor Swift lead to success for Travis Kelce and the Kansas City Chiefs at Super Bowl 59?

Taylor Swift is desperate to keep a low profile during the Super Bowl in New Orleans as Kansas City Chiefs tight end and ...