In-store sales grew by 5.7% year-on-year in the period, while online sales grew marginally by 0.6%. The overall proportion of ...

There are now just four campaigns left in the running to be crowned Marketing Week readers’ campaign of the year. The ...

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From ...

Brands today have to balance competing needs: more digital content to drive engagement, but also more consistency to drive ...

As search changes, marketers must re-evaluate their relationship with content if they want to use it effectively and convert ...

Prime Hydration saw its sales drop by £63.1m this year, despite strong performances from fellow energy drinks brands Red Bull ...

Advertising today is a myriad of smaller things, not just a few big things, and the ad industry needs to more fully embrace ...

Listen to any number of LinkedIn armchair commentators and you will believe brand purpose is well and truly dead. Consumers ...

As consumers become increasingly pessimistic about the future of the world - there’s a burgeoning trend to live for today and ...

Ogilvy UK’s Dan Bennett shares his final three secrets to help you think more like a behavioural scientist and get results ...

From the growth of ad-funded streaming and winning the argument for pre-testing, to gen AI entering the mainstream, 2024 has ...

Comparatively, consumers’ confidence in their personal finances during the last year grew by two points in the last month, up ...