Spaceback and Roku are providing advertisers with free 4k, dynamic ad creative for CTV directly from brands’ social media ...

How the FLVR social channel has grown into one of the biggest branded food entertainment communities on TikTok.

Led by Leo Burnett, a marketing relaunch for the Kimberly-Clark brand features animated characters Terd and Yureen alongside its iconic jingle.

Among consumers who feel ignored, 75% would rather support brands that align with their values, iHeartMedia’s research found.

Clients of the agency network will have a more direct line to artists, music catalogs and data insights while exploring new ...

Americans say Amazon (Net value: 59.0) provides the best value for their money, with Dove (46.0) and Dawn (46.0) the next ...

The platform, which is teaming with Spaceback to help brands make ads, predicts 20,000 new marketers will enter the streaming ...

The deal, with an estimated value over $13 billion, has industry-rattling implications — but may not address client demands ...

Analysts agree that independents, which have already started picking up more business, will receive a boon, while overall ...

Mastercard is the payments partner on Netflix House mall experiences, the “Stranger Things” Broadway prequel and more to tap ...

Supported by its AI and commerce bets, the platform is expected to become the second media brand after Google to reach the ad ...

A new app launch followed a recent rebrand as part of new chief marketer Thomas Prather’s work to get the chain’s digital ...