ITV Partners with YouTube; Warner Bros to Split Streaming and TV Businesses; Barb Tool Overestimates Broadcaster Reach  ITV ...

Undoubtedly, the biggest news of the week for the ad tech industry was Omnicom’s acquisition of Interpublic Group. The deal was approved by both groups’ boards. Both groups will now merge to form a ...

Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today (December 12th, ...

In 2025, advertisers will increasingly adopt new measurements, including attention, carbon, creative effectiveness, and look ...

News in brief: Skyscanner Launches Advertising Platform; Over 1 Billion Hours of YouTube Content Streamed Daily on TV; Apple ...

Accompanying the launch of The State of Brand Data and Tech Maturity in APAC, we speak to Vincent Niou, founder of Skeleton ...

Dive into our in-depth report, in association with Skeleton Key, as we assess the levels of data maturity across four key ...

Nemlig.com, Denmark’s leading online grocery retailer, just announced a retail media tech stack upgrade from Citrus Ads to a ...

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, and ID5, the market-leading identity ...

LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising results, has ...

Adelaide, the leader in attention-based media quality measurement, and PubMatic, an independent technology company delivering ...

Axis, a global programmatic platform, is thrilled to announce a strategic partnership with TriCoast, a leader in connected TV ...