Google has added a new section to its crawler and fetcher documentation for HTTP caching, which clarifies how Google’s ...

Actionable insights for optimizing your digital presence across search engines, AI platforms and emerging technological ecosystems.

Gen Z, the first generation to grow up with the web at their fingertips, are challenging traditional notions of online discovery. For over two decades, Google has been the go-to search engine. Today, ...

Google's Ginny Marvin confirms a beta feature for campaign-level negative keyword exclusions in Performance Max is rolling out.

Unpack the complexity of Google's quality assessments with a deep dive into E-E-A-T's influence on content, domains, and entities.

In other findings, 56% of Google searches are for generic terms and the long-tail accounts for just 3.6% of search demand.

From labeling best practices to maximizing automated bidding, these tips will streamline your ecommerce advertising efforts.

Explore underutilized tactics like DSA research, CLS audits, Microsoft-based exclusions and micro-conversions to stay ahead.

Is PMax cannibalizing your Search campaigns? Learn insights on overlap rates and campaign prioritization, plus strategies to ...

Google Ads introduces a new 'Video' option in the Assets section, signaling a shift towards greater video integration in 2025.

Google has confirmed a serving issue with the Google Lens search service. “There’s an ongoing issue with serving Google Lens results that’s affecting all users,” Google posted. What is the issue. It ...

Bing Webmaster Tools has rolled out a beta version of Copilot. Copilot in Bing Webmaster Tools allows you to ask questions and it will use Copilot AI to give you helpful and specific answers, based on ...