A new OLED Roku TV has just been announced, under the Philips name, and with a launch price of just $1,299 for a 65-inch model, it's a very tempting proposition – Roku is one of the best smart TV interfaces out there, and combined with an OLED screen, you're going to get some serious picture quality.

Roku is continuing its relationship with Phillips, with the launch of a new cross-branded television. The Phillips OLED Roku TV is available starting today and retails starting at $1,299 online and in stores at Sam's Club.

Fans of and have a new option. Roku has partnered with Philips to bring the first Philips 4K OLED TV to the U.S. The 65-inch Philips OLED Roku TV (formally known as the 65OLED974/F7) is currently a Sam’s Club exclusive,

Here's the catch: The Philips OLED Roku is a Sam's Club exclusive and is available for $1,299. Yet, even considering the price of a membership (from $25) it's cheaper than most OLEDs on the market right now.

Philips and Roku have been buddies for a while, but now they're taking that partnership to new OLED heights. The TV brand has just announced the 65-inch Class 974 Series panel, and with 4K 120Hz refresh rates and a $1,299 MSRP things are looking pretty sweet for PS5 owners.

Roku is known for its popular streaming software, which has been built into streaming sticks and devices like the Roku Ultra. Roku OS is also built directly into various smart TVs, including some from brands like HiSense, TCL, and Sharp. However, most of them have been mid-range TV models. That is now changing.

There's a seriously good-looking Roku TV coming to digital storefronts today — only, it's being made by a company you've probably never heard of before.