Food Dive14m
Spindrift splashes into soda to capitalize on the better-for-you craze
The seltzer maker aims to stand out in the trendy category with fresh juice-infused drinks, eschewing the gut-health approach of rivals.
OBSESSED: Where does social capitalism draw the line?
‘Obsessed’ is a monthly deep dive into social and cultural trends that can help marketers inform the way they think. Led by Kate O’Loughlin, Wavemaker strategist and self-confessed obsessive, ...
Prebiotic sodas: What are they, and why are they everywhere?
Prebiotic sodas typically use the plant-based fiber inulin, often from agave or chicory root, according to Julia Zumpano, a ...
Coca-Cola is Olipop’s and Poppi’s latest prebiotic soda competitor. But are ‘healthy’ sodas actually good for you?
Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...
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Coca-Cola Enters Prebiotic Soda Market With Simply Pop, Challenging Olipop and Poppi
Coca-Cola is launching a prebiotic soda brand, Simply Pop, in late February, targeting West Coast and Southeast consumers.
From Coca-Cola to local Canadian brewers, the prebiotic soda industry is booming. Here’s why
Coca Cola is introducing a line of prebiotic sodas, marking the legacy beverage brand's first foray into the functional soft ...