The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with ...

One of Nielsen’s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new ...

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.

Nielsen gets MRC accreditation for big data, which could open the door for wider use of Nielsen’s Big Data + Panel in the ...

Streaming as a viewing category leveled up again in December, according to Nielsen’s monthly Gauge report, rising 9% over the ...

Nielsen will stop selling various ratings solutions that rely only on its panels measurement by the end of the year. This ...

Accreditation of the firm’s Big Data + Panel offering could help re-entrench the former monopoly power ahead of the upfronts.

Nielsen earns MRC accreditation for its Big Data + Panel measurement solution, which includes its legacy panels and bigger ...

With the release of its long-awaited Season 2, Squid Game unsurprisingly dominated Nielsen’s U.S. streaming ranking for the ...

Squid Game' was 2024's most-viewed series in a single week, with 4.9 billion minutes watched between Dec. 23 and Dec. 29, per ...

NEW YORK —The Media Rating Council (MRC) has completed its accreditation process covering Nielsen’s Big Data + Panel National ...

The firm's new method for analyzing TV ratings includes data from cable, satellite set-top boxes and smart TVs across 45 million households ...