Marvel Rivals taps into a niche character type with Jeff the Land Shark and there's no reason for it to quit while it's ahead with cute animal Heroes.

And if that's not enough incentive for Marvel Rivals players to log in to Marvel Unlimited, subscribers will be able to redeem a code for a special "Unlimited Appetite" spray for Jeff the Land Shark, the adorably divisive Strategist hero who has starred in multiple Infinity Comics himself.

Marvel Rivals,” a new third-person hero shooter video game, features one powerful and malevolent character that’s riling people up online: Jeff the Land Shark.