Google had to edit a Super Bowl ad for its Gemini chatbot after viewers noticed it contained misinformation about Gouda cheese.The spot was set to play during a local ad slot in Wisconsin, the state with the most cheese production in the nation.

Ad sparked unexpected controversy when it errantly claimed that Gouda accounts for “50 to 60 percent of the world’s cheese consumption.”

The ad in question is part of Google's "50 stories from 50 states" promotion, which will run Gemini ads tailored for different local markets during the Super Bowl on Sunday. The Wisconsin-focused ad,

BBC reports that Google had to scramble to fix its big Super Bowl advertising campaign for the company's Gemini AI tool. To show off the capabilities of the tool, Google used the Gemini AI to produce hyper-localized commercials highlighting each of the 50 US states.

Google has edited Gemini’s AI response in a Super Bowl commercial to remove an incorrect statistic about cheese. The ad, which shows a small business owner using Gemini to write a website description about Gouda, no longer says the variety makes up “50 to 60 percent of the world’s cheese consumption.”

Google’s Super Bowl ad features a Wisconsin cheesemaker who uses Google’s Gemini AI tool to write cheese descriptions.

Google has had to edit a section of a Super Bowl ad due to an incorrect response from Gemini. More details here.

Google quietly corrected an ad featuring its chatbot that claimed Gouda made up 60% of the world’s cheese consumption.

In a Super Bowl commercial theoretically designed to extoll the virtues of its Gemini AI chatbot, Google actually faked the AI part, according to The Verge. The ad, in which a bus