I look forward to meeting all the teams and writing this new chapter together,” Blazy said in a statement. He will now step into the same role the late Karl Lagerfeld held for 36 years, at the house founded by Gabrielle "Coco" Chanel in 1910.

I look forward to meeting all the teams and writing this new chapter together.”Blazy arrives at Chanel with the respect of the industry, having made the Italian label Bottega Veneta a flattering bright spot in the fashion conglomerate Kering’s portfolio,

French luxury brand Chanel has opted for 40-year-old Matthieu Blazy as its new creative director instead of one of the industry's established celebrity designers.

For her latest Unstoppable press tour outfit, Lopez worked with stylists Mariel Haenn and Rob Zangardi to cull a look straight from the Chloé runway. Emily Ratajkowski wore a black backless halter mini dress with a plunging neckline and lots of cut-outs over black flared trousers to a PUMA Speedcat event.

For the great luxury houses, it's terribly important to be embodied by a strong, talented personality. Big names in luxury regularly announce, sometimes discreetly, at times loudly, the name of their new artistic director.

Matthieu Blazy is the new creative director of Chanel, leaving his role at Bottega Veneta after three years. For many Gen Z and Millennials in fashion, the news comes after several months of waiting and speculating what the appointment would mean for the industry's future.

After months of speculation, the French fashion house has appointed Bottega Veneta’s creative director to its top job.