Sales dipped during the holidays, signaling a sluggish start to the trendsetting company push to catch up on artificial ...

Apple Intelligence’s first set of features included tools we’re pretty familiar with, like glowing gradients to indicate the ...

Apple on Thursday disclosed its iPhone sales dipped slightly during the holiday-season quarter, signaling a sluggish start to ...

Sales of Apple iPhones dropped the end of last year, as the tech firm's roll out of new artificial intelligence (AI) features ...

The company has heavily advertised AI features since the latest iPhones were released in September.

Apple is well-positioned with its AI strategy as DeepSeek rocks the tech world, analysts and tech leaders told Fortune.

Apple Intelligence isn't available everywhere, but iPhone demand is stronger where the software is live, says CEO Tim Cook.

Tim Cook insists Apple Intelligence is convincing people to upgrade — even if the features are underwhelming so far.

Apple beat Wall Street's quarterly profit estimates on Thursday, but iPhone sales and China revenue for the holiday quarter ...

Apple executives said they expect sales for the current quarter to rise in the low- to mid-single digit range. After accounting for a 2.5 percentage point impact from foreign exchange rates, that ...

Apple's latest earnings were a mixed bag, with slipping iPhone sales countered by rising revenue. Reporting after the bell ...

Apple's iOS 18.3 update has introduced a new default setting that automatically activates a potentially dangerous Apple ...