On a quarterly basis, the ad expenditure for the  food delivery platform increased 19%, from Rs 421 crores in the quarter ...

Uber saved $35 million annually by rethinking its marketing strategy. Learn how they discovered the inefficiencies of Meta ...

The brand is spending 10–15% of its overall marketing budget on the Fatt Se Garam campaign, which aims to strengthen its ...

Zee Entertainment's Q3 profit surged to 1.64 billion rupees, aided by cost-cutting despite an 8.5% drop in ad revenue.

Zomato's advertisement and sales promotion expenses increased by 23.7% in Q3 FY25, reaching ₹521 crore from ₹421 crore in the ...

The ‘Fatt se Garam’ campaign features a multi-channel approach, with social media content, CGI videos, and influencer ...

driven by loyalty programmes like Zomato Gold, makes it difficult for new players to lure customers away. Story continues below this ad For now, Zomato and Swiggy’s dominance seems unassailable, ...

MUMBAI: Artificial intelligence (AI) has gone from being a buzzword to an indispensable tool, revolutionising industries ...

Foodtech major Zomato’s consolidated net profit slumped 57.2% to INR 59 Cr in Q3 FY25 from INR 138 Cr in the year-ago quarter ...