Chandan Mendiratta, Zepto's chief brand officer, explains how brands use gifting to drive product trials, consumer engagement ...

Coldplay's 2024 tour sold out in India on January 18 and 19, sparking creatives as brands embraced the concert's euphoria.

A startling revelation by Bengaluru-based Instagram user Pooja Chhabda has brought attention to alleged pricing discrepancies ...

ASUS, the Taiwanese tech giant, has joined hands with the quick commerce platform Zepto to provide swift delivery of its ...

Brand and agency leaders share how luggage brands in India are leveraging storytelling, pop culture, innovation, and ...

In her post, she questioned Zepto’s pricing practices, writing, "Why are you doing this @zeptonow??" Internet users suggested that the pricing disparity might stem from perceived differences in ...

A Bengaluru woman, Pooja Chhabda, conducted an experiment revealing that quick-commerce platform Zepto charges iPhone users more than double the price for the same products compared to Android users.

A woman executed an experiment on quick-commerce apps' delivery speed She detailed her findings in a series of posts on X Since being posted online, the posts have gone viral A Hyderabad woman turned ...