In another move that some elected officials may criticize, Mamdani is canceling his predecessor Eric Adams’ phased hiring of ...

YouTube's testing a change that ignores your "All" notifications setting if you don't actually watch the channel, so only ...

Many of Google's services had a great 2025, but YouTube TV wasn't one of them, neither for the users nor for the Mountain ...

YouTube is splitting YouTube TV into a selection of tailored YouTube TV Plans, allowing subscribers to pay less for a smaller selection of channels. "TV should be easy," reads the blog post announcing ...

YouTube’s “Hype” feature, which allows fans to help their favorite creators get discovered, is rolling out globally, the company announced Tuesday. First introduced at Google’s Made On YouTube event ...

YouTube is increasing the minimum age required for its users to live stream to 16. In a message uploaded to the YouTube Help support page, it was confirmed that as of July 22, creators will need to be ...

Sometimes the easiest part of making a video is getting people to click on it by using smart hashtags, a thoughtful title, and an interesting hook. All too often, that's when the real work begins — ...

Even in the age of TikTok, YouTube viewership continues to climb. While Google’s iconic video streaming platform has traditionally pushed creators to produce longer videos that can accommodate more ...

Demand Gen is Google’s newest innovation to YouTube advertising – and it isn’t another campaign type update. After testing across 20+ brands (and a lover of segmenting), new Demand Gen features center ...

Why would you buy YouTube views? Wouldn’t it be smarter to buy YouTube subscribers? Truthfully, both are proven and effective growth techniques for those on the social media platform, and a subscriber ...

Many modern TV-streaming platforms might tout themselves with strong user data, traditional TV viewership ratings, and possibly engagement data. On its 20th anniversary (April 23), YouTube goes a ...