The Mercers’ Company has announced that Bloom Perfumery, the famous London perfumery, has relocated within Covent Garden. Opening a larger location within The Yards, and accommodating the brand’s ...

The warm scent is a cocktail of Bulgarian rose, tangerine and musk that manages to be both spicy and sweet at the same time.

That was, however, before Zara perfume dupes entered the scene. As a beauty editor who is utterly obsessed with collecting fragrance - we're here to convince you that Zara has the best dupes available ...

Aftershave is vital for soothing, hydrating, and protecting freshly shaven skin, while also adding an elegant touch to grooming. Products like The Man Company, Tabac Original, Yardley London, and AXE ...

The primary purpose of perfume is to leave you smelling divine. No matter your scent profile preferences, whether fruity, floral, or gourmand, one of the most important aspects of choosing a ...

These scents have earned museum rights. Emily Orofino has over a decade of experience working in beauty. You can find her work on sites such as Harper’s Bazaar, Byrdie, Editorialist, POPSUGAR ...

If you want to bask in the glow of the 2024 holiday season in London, here's the lowdown on ... replaced by illuminated perfume bottles, a collaboration with Chanel No. 5... how very Bond Street.

Did you come to London's New Year's Eve fireworks, or watch it on television? We'd love to hear what you thought. Complete our survey and you could win one of three prizes (£250, £150 or £100) in our ...

2024 was the year of fragrance. There's over 1.7 billion views on #PerfumeTok. Dozens of new brands hit shelves (Noyz, Tsu Lange Yore, 5Sens), many made triumphant returns after years away ...

We may earn commission on some of the items you choose to buy. The beauty of fragrance is that we’re not limited to just one strategy. Liquid perfumes are commonly used to envelop our bodies in ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Fragrance brand Jo Malone London is planning to open at least a dozen new stores as it bets on customers ...