A $1,000 Xbox would have sounded downright absurd not long ago, but Microsoft’s next-gen system, reportedly called Project Helix, may be heading into much pricier territory. According to analysis ...

James Ratcliff joined GameRant in 2022 as a Gaming News Writer. In 2023, James was offered a chance to become an occasional feature writer for different games and then a Senior Author in 2025. He is a ...

With Xbox has been releasing games on competing platforms for the past year, some gamers might be thinking this is a signal that the brand is moving away from the console business entirely. Thankfully ...

Microsoft has revealed Project Helix, a next-generation Xbox console designed as a hybrid system that can run both Xbox and PC games. While PlayStation is reportedly returning to stronger exclusivity ...

Microsoft announced a massive Xbox leadership shake-up on Friday, naming a new CEO for its Gaming division and promising the “return of Xbox.” Xbox chief Phil Spencer, loved and admired by Xbox fans ...

Microsoft Gaming has a new CEO, with Asha Sharma taking over for Phil Spencer as the top boss for the company's gaming team. The founder of Xbox, Seamus Blackley, has now weighed in with his thoughts ...

Microsoft's divisive 'This is an Xbox' marketing campaign was disliked by many employees, a new report has claimed. The advertising — which claimed that phones, tablets and smart TVs now all counted ...

Microsoft's "This Is An Xbox" advertisement blitz, which began in 2024, prompted a range of reactions from consumers. According to a report, this was part of outgoing Xbox president Sarah Bond's "Xbox ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Today is the first day that Phil Spencer is gone, and new Microsoft Gaming CEO Asha Sharma ...