Digital marketing has become the backbone of modern business strategies, transforming how brands connect with their audiences ...

So, the future belongs to businesses that dive into video head first, instead of dipping their toes in—but why?

As 2025 progresses, influencers will likely play an even more pivotal role in the ways brands connect with their audiences.

In the ever-evolving world of digital marketing, video content has emerged as a dominant force. Yet, one particular facet of this medium has seen unprecedented growth: User-generated Content (UGC). By ...

Video content remains one of the most effective forms of digital marketing, and its popularity will only grow in 2025.

As we step into 2025, accessibility and inclusive design are non-negotiable in all aspects of marketing. Jonathan Hassell, ...

Seattle-based marketing technology company Banzai International plans to acquire Act-On Software, a Portland, Ore.-based ...

From AI-driven marketing and the rise of user-generated content to voice search optimisation and interactive content creation ...

NEWPORT BEACH, Calif. — Bitcentral has named veteran marketer John Kennedy to its board of directors.

At NRF, CEO Brieane Olson was optimistic that TikTok’s model could be replicated elsewhere in the case of a shutdown but feared for creators.