AI usage in political ads is largely regulated at the state level, but there remain concerns about how they can mislead voters.

That’s where experiential marketing comes in. It’s all about creating these cool, hands-on moments that stick with people ...

A 2024 industry audit reveals that 54% of celebrity endorsements fail to yield a positive return due to poor alignment; however, the top 10% of global brands are seeing a 4x multiplier on their media ...

An ‘amazing’ Oxfordshire County Council social worker has received recognition as part of a campaign by the British ...

Though Visa entered the Myanmar market some time ago, they have only recently received regulatory approval to issue credit cards. But in a country that is mostly unbanked, Myanmar people have little ...

The “r/eal reviews” campaign is entered in New York City, specifically launching with a major high-traffic activation at Flatiron Plaza. In a move that trades traditional ad copy for radical ...

Sen. Susan Collins, R-Maine, formally announced her intention to seek a sixth term in the Senate on Tuesday. "As a proud native of Maine, I've dedicated my life to serving our state and nation," she ...

A single social media post from an influencer can ruin your brand reputation. But the opposite is also true. A single post can significantly strengthen your brand’s credibility in the eyes of the ...

President Donald Trump will pardon former Puerto Rico Governor Wanda Vázquez Garced and her co-defendants, Fox News has learned. "This entire case is an example of political prosecution. In August of ...

Just weeks into the new year, the Trump administration has rolled out a campaign across departments that draws on images and ideas borrowed from right-wing and white nationalist circles. Liz Landers ...

A new Democratic internal poll shared with Newsweek shows challenger Jamie Ager edging out Republican Representative Chuck Edwards in a GOP-leaning House seat in North Carolina. Democrats are hoping ...