Unlike most luxury brands, BMW has had some success with its EV sedans, at least based on US sales. With the introduction of ...

In the effervescent world of haute couture, where the boundaries between art, fashion, and technology blur, a new epoch has dawned. Maison Roboto stands at the vanguard, an exquisite French luxury ...

In today's hypercompetitive business landscape, an early-stage startup’s success hinges not only on its product or service ...

It feels like a couple of months’ worth of water passing under the Jaguar re-brand bridge is enough to cool off the heat generated by the 30-second ‘Copy Nothing’ video released in mid-November last ...

DeepSeek's friendly whale hearkens back to a more playful era of tech branding—and it might just be the disruptor the AI ...

According to a recent study by Brand Finance, Tesla's brand value has taken a significant hit over the past two years, shedding a whopping $23 billion. The brand worth of the EV powerhouse has ...

The electric vehicle (EV) market currently dominates Tesla while a new upcoming ... spaces to allow potential buyers genuine brand contact. By implementing this plan, the brand focuses on establishing ...

Marni Rose McFall is a Newsweek reporter based in London, U.K. Her focus is on U.S. politics, social affairs and popular culture. She has covered fashion, culture, art and music extensively.

This 2025 Tesla Model 3 spent only a couple of months ... couple of months after driving home from the dealership with your brand-new electric car is one of them. Take this brand-new Model 3 ...

Tesla has opened up Cybertruck leases in the US, and it is now offering free wraps, worth $6,000, on Foundation Series Cybertrucks, which Tesla is still stuck with. The Cybertruck wasn’t ...