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Branded is a weekly column devoted to the intersection of marketing, business, design, and culture.
Tesla’s brand damage is eroding the value of used Tesla vehicles at a rapid rate, as owners rush to sell theirs. It is breaking the used Tesla market as prices are plunging just as the broader used ...
The once-revered electric vehicles have endured vandalism, public scorn, and a wave of trade-ins from some drivers no longer ...
On the opposite side of the aisle, Republicans have grown increasingly favorable toward the Tesla brand with their likeliness to consider purchasing a Tesla rising, though many believe they are ...
Used Tesla listings jumped by 33% so far this year with at least one industry expert saying CEO Elon Musk's antics continue to have an "undeniable" impact on the brand. Citing Autotrader data ...