Leveraging national subsidies, government consumption vouchers and Taobao’s Billion Subsidy programme, the holiday campaign ...

BABA-W (09988.HK) (BABA.US)'s Taobao Tmall Group (TTG) became the exclusive e-commerce interactive platform for CCTV's Spring ...

In this excerpt from Lizhi Liu’s new book, “From Click to Boom,” the author explores how Taobao tried to democratize its ...

Retailers less familiar with the China market could start with Tmall and JD Worldwide. Singapore brands should use digital ...

While studying at a university in Chengdu, the provincial capital, Zhang began selling Qiang-embroidery shoes, insoles and sachets at a street stall near the entrance to a downtown tourist spot. She ...

These Chinese womenswear brands, which have emerged from the digital platforms, are striving to redefine the industry ...

Taobao-based designer brands are opening offline stores to enhance customer engagement, reduce costs, and build long-term ...

Short selling $580.57M; Ratio 17.925% (BABA.US) 's Taobao Tmall Group (TTG) held a merchant services conference, and ...