Co-branding has helped mega worldwide brands increase their sales and their reach. BMW and Louis Vuitton partnered their ...

Super Bowl advertisers paid up to $8 million to secure a spot in television's most watched broadcast. Here's a lineup by ...

These are the most popular restaurant chains, broken down by generation—baby boomers, Gen Xers, and millennials.

Super Bowl 59 is almost here and, with ad slots going for upwards of $7m, brands are pulling out all the stops to deliver unforgettable moments. From nostalgia-fueled teasers to star-studded debuts, ...

Dot, it’s time to get prepped for Super Bowl LIX. While the Eagles and the Chiefs are welcome to fight it out in the field, there’s a battle for your attention going on during the commercial breaks.

PepsiCo does not run from Baja Blast’s origin story with most consumers – that it tastes almost genetically engineered to ...

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) ...

Anheuser-Busch, Meta, PepsiCo, Frito-Lay, Taco Bell, Uber Eats and others will vie to win over the more than 120 million ...