It’s Saturday afternoon and downtown Santa Cruz is wildly alive.  Crosswalks and sidewalks are teeming with folks carrying ...

While some businesses in downtown Santa Cruz are closing, others report strong sales and a thriving holiday season.

In our video series, “Surf Shop Chronicles”, we celebrate the most iconic surf shops in America—and none has a more storied local history than Harbour Surfboards, located in Seal Beach ...

From Maui, Hawaii, to Alpena, Michigan, Joshua Weisfeld brought his handcrafted custom surfboard business thousands of miles ...

Signs and elements for summer labels design. Ocean surfing label, illustration of summer surfing badge surf shop stock illustrations Surf boards emblem and badges vector set. Signs and elements for ...

SANTA CRUZ — Although its locations in Aptos, Capitola and the Santa Cruz Beach Boardwalk will remain open, the O’Neill Surf Shop on Cooper Street and Pacific Avenue in downtown Santa Cruz ...

Though "the original" Ron Jon Surf Shop opened in the early 1960s in Long Beach Island, New Jersey, it's the iconic Cocoa Beach location (the brand's flagship) that put Ron Jon on the map globally.