While some businesses in downtown Santa Cruz are closing, others report strong sales and a thriving holiday season.

It’s Saturday afternoon and downtown Santa Cruz is wildly alive.  Crosswalks and sidewalks are teeming with folks carrying ...

Another surf industry wipeout is hitting Orange County as Liberated Brands – which held the distribution license for big ...

Surf shops are barely recognizable these days. But with a spate of pro-surfer owned shops opening up, are we seeing a ...

Looking to buy a board on your family trip to Surfside Beach? Did you forget your rashguard when you packed for your beach vacation? Luckily, a new surf shop has opened up in the South Carolina ...

Surf Expo in Orlando features the industry items and trends that will be seen on beaches around the world in 2025.

Although its locations in Aptos, Capitola and the Santa Cruz Boardwalk will remain open, the O’Neill Surf Shop on Cooper ...

Though "the original" Ron Jon Surf Shop opened in the early 1960s in Long Beach Island, New Jersey, it's the iconic Cocoa Beach location (the brand's flagship) that put Ron Jon on the map globally.