It’s Saturday afternoon and downtown Santa Cruz is wildly alive.  Crosswalks and sidewalks are teeming with folks carrying ...

Although its locations in Aptos, Capitola and the Santa Cruz Boardwalk will remain open, the O’Neill Surf Shop on Cooper ...

Surf shops are barely recognizable these days. But with a spate of pro-surfer owned shops opening up, are we seeing a ...

Another surf industry wipeout is hitting Orange County as Liberated Brands – which held the distribution license for big ...

I f you’re in Florida this week and need some surf gear, want to talk shop or even just rub shoulders with industry insiders, ...

Surf Expo in Orlando features the industry items and trends that will be seen on beaches around the world in 2025.

Did you forget your rashguard when you packed for your beach vacation? Luckily, a new surf shop has opened up in the South Carolina beach town, Surfside Beach. Good Vibes Surf and Sport is located ...

Though "the original" Ron Jon Surf Shop opened in the early 1960s in Long Beach Island, New Jersey, it's the iconic Cocoa Beach location (the brand's flagship) that put Ron Jon on the map globally.

SANTA CRUZ — Although its locations in Aptos, Capitola and the Santa Cruz Beach Boardwalk will remain open, the O’Neill Surf Shop on Cooper Street and Pacific Avenue in downtown Santa Cruz ...