System1’s Andrew Tindall reviews and ranks three fan-made films on the shortlist to run in Doritos Super Bowl spot this year, asking what they tell us about effective advertising.

How are these shelter pups like Superman? They never give up on their quest to find their forever homes and although one can’t see the Krypton’s symbol for hope — S — on their chests, they do wear ...

Ohio State has another National Championship under its belt, and 22.1M people tuned in to watch the Buckeyes defeat Notre ...

Ahead of Super Bowl LIX in Feb., there are only two more games left in the NFL Playoffs. While the AFC Championship game will ...

Super Bowl ad costs have skyrocketed over the years. In 1967, a 30-second spot cost just $37,500. Fast forward to 2023, and ...

OLBG explores the rich fan engagement history of one of the biggest sporting events in the U.S., the Super Bowl.

The Super Bowl halftime show isn’t just a break from the football game. It’s become a bit of a cultural centerpiece. In many ...

While Budweiser’s Super Bowl ad history is a rich one, most viewers tend to agree that the best-of-the-best feature the Clydesdales. They’re usually heartfelt, upbeat and nostalgic, tugging at viewers ...

From on-the-field records that have stood the test of time to the financial repercussions of a victory to the cost of an ad ...

The Philadelphia Eagles’ 28-22 win over the Los Angeles Rams averaged 37.8 million total viewers on Sunday afternoon, marking ...

A. The first Super Bowl took place back on January 15, 1967, and was played at the Los Angeles Memorial Coliseum in Los Angeles, California where the Green Bay Packers defeated the Kansas City Chiefs.

The audience for the NFL's divisional playoff opener set a new viewership record for the company across its networks and ...