System1’s Andrew Tindall reviews and ranks three fan-made films on the shortlist to run in Doritos Super Bowl spot this year, asking what they tell us about effective advertising.
How are these shelter pups like Superman? They never give up on their quest to find their forever homes and although one can’t see the Krypton’s symbol for hope — S — on their chests, they do wear ...
Through the inaugural 12-team College Football Playoff, ESPN was able to capitalize with some huge TV ratings wins. It all ...
Ohio State has another National Championship under its belt, and 22.1M people tuned in to watch the Buckeyes defeat Notre ...
Ahead of Super Bowl LIX in Feb., there are only two more games left in the NFL Playoffs. While the AFC Championship game will ...
Super Bowl ad costs have skyrocketed over the years. In 1967, a 30-second spot cost just $37,500. Fast forward to 2023, and ...
OLBG explores the rich fan engagement history of one of the biggest sporting events in the U.S., the Super Bowl.
Super Bowl commercials have become a cultural phenomenon, known for their high production quality, humor, and celebrity ...