Starbucks introduces panic buttons and conflict de-escalation training to address customer behavior in U.S. stores.

After implementing a controversial pay-to-stay policy, the coffee chain is now focused on streamlining its “overly complex” ...

Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...

Starbucks wants to make sure customers aren't caught up in counter chaos at busy times as in-store and mobile orders pile up.

A shift away from discounting and a 30% reduction in SKUs could refocus the brand’s identity and premium market positioning ...

CEO Brian Niccol detailed how marketing investments can lead to future growth as the chain’s latest earning results have ...

On Monday, Starbucks rolled out a number of changes designed to encourage guests to “stay awhile.” The biggest change is that the coffee chain will once again offer free refills to guests who hang ...

CEO Brian Niccol outlined the plan on Starbucks’ earnings call Tuesday, saying that there’s soon going to be a “roughly 30% ...

Starbucks' new CEO, Brian Niccol, has a vision to make Starbucks into a classic coffeehouse, but he has to contend with an ...

The shift in company policy is part of plans to reboot the coffee house vibe that’s diminished in recent years.