The shift in company policy is part of plans to reboot the coffee house vibe that’s diminished in recent years.

Starbucks wants to make sure customers aren't caught up in counter chaos at busy times as in-store and mobile orders pile up.

CEO Brian Niccol detailed how marketing investments can lead to future growth as the chain’s latest earning results have ...

Starbucks is rolling out a series of initiatives to revitalise its coffeehouse culture, with a strong emphasis on ...

Starbucks' new CEO, Brian Niccol, has a vision to make Starbucks into a classic coffeehouse, but he has to contend with an ...

CEO Brian Niccol outlined the plan on Starbucks’ earnings call Tuesday, saying that there’s soon going to be a “roughly 30% ...

Part of his plan involves persuading Americans to once again view Starbucks as the go-to place to hang out. Creating a more premium experience in cafes, the thinking goes, will invite more customers ...

Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...

Changes at Starbucks might remind customers of the chain of the old. Beginning Monday, several policies are returning to Starbucks’ locations in United States and Canada — part of CEO Brian ...

He highlighted how the company aims to deliver on its "Back to Starbucks" strategy, a series of changes announced last year that aims to enhance customers' in-store experience, but also said it ...

New York (CNN) — Changes at Starbucks might remind customers of the chain of the old. Beginning Monday, several policies are returning to Starbucks’ locations in United States and Canada ...