Why Rhode, Hourglass, Sephora, and Dazzle Dry are among Fast Company's Most Innovative Companies in beauty for 2026.

Kendall Jenner’s 818 Tequila has entered the beauty category through a limited-edition body care collaboration with Salt & ...

Wondering how to get rid of split ends for good? No matter how intentional your hair care routine is, almost everyone deals ...

One of the first skincare things I learned as a baby beauty editor more than a decade ago was the importance of double ...

Makeup by Mario was founded by celebrity makeup artist Mario Dedivanovic, perhaps most known for working with Kim Kardashian, ...

The limited-edition Amber & Agave body care collection marks the brand's first collaboration in the category, timed to ...

This week’s launches include K18, eos, Huda Beauty, Gisou, Dove, Physicians Formula, Zoya, EltaMD, Gem, Erborian and Coco & Eve.

Shop the best of this week's fashion and beauty launches.

What the earnings of Puig, Estée Lauder Companies, Coty, Unilever and L’Oréal Group say about the future of the beauty ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Beauty retailer Sephora has selected Day One Agency — which recently won Outstanding Midsize Agency of the Year for its ...

Another day, another beauty gem we get from Alysa Liu. After opening up about her trademark halo hair and smiley piercing, ...