If 2024 felt like the year of weir d for consumer brands, which produced such products as beer-infused ice cream, pretzel perfume, and hot fudge sundae-flavored sparkling water, get ready. Marketing ...

Produced by Joe Avella Follow BI Video: On Facebook More from Retail Burger King devised a brilliant marketing strategy — putting their mascot next to celebrities at highly publicized events.

Explore how adopting multichannel and multiformat strategies, integrating Gen AI in content creation, and aligning content ...

Understanding and maximizing customer lifetime value (LTV) is a crucial component of driving profitable growth.

The integration of augmented reality (AR) and virtual reality (VR) technologies is reshaping the retail marketing landscape.

The new year is the perfect time to sharpen your strategies and set the foundation for success. Join Data-Driven Strategies for Retail Success and learn how to harness the power of data and technology ...

This deep dive is the sixth in our ‘Consumer 2025 – from acquisition to advocacy’ series. Influencers, UGC, Meta ads and ...

Independent measurement can serve as an arbiter, creating consistency across the media mix. As a provider of such measurement ...

Measurement has been a challenge for advertisers navigating the rapid growth of retail media, but 2025 promises a rise in ...