If 2024 felt like the year of weir d for consumer brands with spider donut smut, pretzel perfume, and hot sundae-flavored sparkling water, get ready. Marketing campaigns will likely only get weirder ...

Shopify is one of the most popular platforms for creating online stores. It provides the tools and features needed to grow a business online. Key Takeaways ...

Gamification in the form of challenge offers is an emergent addition to the digital customer loyalty experience. Challenge ...

At a growth rate of 21.8 percent for 2024, retail media is the fastest-growing form of ad spend in the U.S., according to ...

By asking consumers to put effort into earning their rewards, retailers become associated with meaningful value. In many ...