If 2024 felt like the year of weir d for consumer brands with spider donut smut, pretzel perfume, and hot sundae-flavored sparkling water, get ready. Marketing campaigns will likely only get weirder ...

In the third article in a series, experts at Aptos, Hilco Consumer Retail, Edited, Retail Strategy Group, Runway Brands Group ...

Explore how adopting multichannel and multiformat strategies, integrating Gen AI in content creation, and aligning content ...

Discover how leading brands are using customer insights to optimize shopper journeys with actionable data. The post Start ...

Understanding and maximizing customer lifetime value (LTV) is a crucial component of driving profitable growth.

The integration of augmented reality (AR) and virtual reality (VR) technologies is reshaping the retail marketing landscape.

Promotional displays are an integral part of most retail stores' marketing strategy. They serve to attract customer attention, influence purchasing decisions, and boost sales. Here are some of the key ...

Independent measurement can serve as an arbiter, creating consistency across the media mix. As a provider of such measurement ...

Discover the evolution of digital retail marketing strategies powered by data. Navigate the common challenges and barriers encountered when working with technology partners. Understand how leading ...

The cloud-based Amazon Retail Ad Service allows retailers to manage contextually relevant campaigns on their own e-commerce ...