The Coca-Cola Company is the most "powerful" global corporate brand, according to a recent report from CoreBrand. The organization compiled its 2014 rankings by polling 10,000 business professionals ...
Let’s say you want to dramatically accelerate the building of a powerful brand without waiting many years. What can you do? You can become a thought leader. While becoming a thought leader has ...
What makes a powerful brand? If the crowd at Beauty Inc's annual celebration of beauty's 45 most powerful brands - from the established to the emerging - was any indication: purpose-driven leaders ...
But for an automaker with more sedans than SUVs, it begs the interesting question of which Genesis sedan is the most powerful in this young brand's nine-year history. Genesis was initially ...
Under Craig Williams' leadership, the Jordan Brand doubled its revenue within four years. A Nike executive is listed on a Fortune list for the 25 most powerful rising executives in the Fortune 500.