The Kellanova-owned brand received an estimated $26.1 million in media value around last month's college football bowl game ...

The Pop-Tarts Bowl produced one of the most bizarre storylines of the college football season, and it centered around Miami Hurricanes quarterback Cam Ward. Ward started the game strong, lighting up ...

More Pop Tarts and more football? Sign us up for the next edition of the Pop-Tarts Bowl, which was officially announced on ...

It’s not in the championship bracket or even among the prestigious bowl games, but the Pop-Tarts Bowl once again delivered on its promise of being the most viral of college football games ...

Bowls have become glorified spring games, with teams fielding weaker rosters that look more like summer practice squads than fall depth charts. With the opening of the transfer window and players ...

Amid the nail-biting matchup between Iowa State University and the University of Miami, which ended in a 42-41 victory for the Cyclones, Pop-Tarts caused chaos on the field. At the 2024 bowl game ...

The Pop-Tarts Bowl’s debut in 2023 provided some quality entertainment beyond the game with a dramatic strawberry Pop-Tarts mascot living life to the fullest before living out its dream of ...

Why was all of that overshadowed by whimsical, prancing pastries? Look no further than the game’s name: the Pop-Tarts Bowl. An anthropomorphic Pop-Tart named Strawberry captured the internet’s ...

Pop-Tarts Bowl MVP Rocco Becht had a tough choice to make. See what happened after Iowa State beat Miami football in a thriller.

ORLANDO — Miami’s postseason game ended the same way its regular ... surrendered 42 to No. 18 Iowa State as Miami lost the Pop-Tarts Bowl at Camping World Stadium in Orlando.

A BIT. ALL RIGHT. THANKS, ZANE. WELL, THE IOWA STATE CYCLONES WANT A SWEET VICTORY LAST NIGHT BEATING MIAMI IN THE POP TARTS BOWL. BUT WHAT’S EVEN SWEETER IS A VISIT TO THE POP TARTS MASCOTS ...