They say there's no such thing as bad publicity, which is perhaps just as well for an attempt to transform the image of women's tennis that fans have branded 'ugly', 'boring' and 'horrible'.

Aryna Sabalenka, Coco Gauff, and Naomi Osaka made their presence and voices more valuable than logos and fonts in WTA rebrand ...

BNP Paribas Open in Indian Wells, Coco Gauff, Iga Swiatek, and three other WTA stars would be especially keen on mustering deep runs.

Honoring the WTA's history, the brand now redefines the WTA's mission in order to shape its future. With the call to Rally ...

The WTA has a new logo and player-focused ad campaign rolling out across its digital channels today. The WTA today revealed a ...

The WTA has unveiled a new brand identity to signal a fresh chapter in its storied history. The tour’s commercial arm WTA ...

American star Peyton Stearns has been dealing with stomach problems caused by E. Coli, which have troubled her over the past couple of weeks. The world No. 43 had already faced issues last week at ...

American star Peyton Stearns has been dealing with stomach problems caused by E. Coli, which have troubled her over the past couple of weeks. The world No. 43 had already faced issues last week at ...

Peyton Stearns has been struggling with a stomach issue for several weeks. Remarkably she managed wins over Dayana Yastremska ...