Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance ...

Winterberry Group estimates investments in connected commerce and technology stacks will drive U.S. ad, marketing, and data expenditures to $585 billion.

Meridian, the open-source marketing mix model that Google initially introduced in March 2024, was made available to all data ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

TORONTO and NEW YORK, Jan. 29, 2025 (GLOBE NEWSWIRE) -- illumin Holdings Inc. (TSX: ILLM) (OTCQB: ILLMF) (“illumin” or “Company”), a leader in ...

iGaming solutions provider SOFTSWISS has won the Best Advertising and Marketing Campaign and Best Customer Service categories ...

Email marketing remains one of the most powerful tools for driving customer engagement and revenue—if done right. With ...

In today’s competitive landscape, small businesses face the challenge of making a lasting impact with limited resources. The ...

The good news is that building a personal brand has never been confined to social media. Timeless strategies like public ...

Businesses are increasingly shifting toward online marketing. However, the effects of offline and online marketing on consumer behavior have not been comparatively examined. A team of Japanese ...

Enhanced Conversions capture data from form fills or purchases to match offline actions back to Google ... Not every channel in your marketing mix should be measured by direct purchases.