True North Social, a pioneering digital marketing agency known for its expertise in social media strategies, is proud to celebrate its 10th anniversary. Since its establishment in 2013, the company ...

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Winterberry Group estimates investments in connected commerce and technology stacks will drive U.S. ad, marketing, and data expenditures to $585 billion.

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

In today’s competitive landscape, small businesses face the challenge of making a lasting impact with limited resources. The ...

Businesses are increasingly shifting toward online marketing. However, the effects of offline and online marketing on consumer behavior have not been comparatively examined. A team of Japanese ...

He, however, expressed optimism that 2025 will be a year of growth, tracking marketing impact, online and offline. Excerpt: What were the major wins and challenges for our industry in the year 2024?

The tie-up between Paddy Power, Prostate Cancer UK and the Professional Darts Corporation drove a 232% increase in men using the prostate cancer risk checker.

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Reliance-backed hyperlocal delivery app Dunzo has gone offline following the departure of cofounder and CEO Kabeer Biswas after he joined Flipkart. Dunzo, which was once at the top of India's ...

The Santa Ynez Reservoir in the Pacific Palisades neighborhood, which is meant to hold 117 million gallons of water, has been offline and empty since early 2024 pending repairs to a floating cover ...