Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

Businesses are increasingly shifting toward online marketing. However, the effects of offline and online marketing on consumer behavior have not been comparatively examined. A team of Japanese ...

In today’s competitive landscape, small businesses face the challenge of making a lasting impact with limited resources. The ...

Marketers today increasingly rely on online platforms like mobile apps, social media, and direct email to deliver promotional content, drawn by their cost-effectiveness and extensive reach.

In an era where digital screens dominate nearly every aspect of our lives, offline advertising continues to hold a unique and enduring power. Traditional channels like billboards, flyers, TV ...

The brand is spending 10–15% of its overall marketing budget on the Fatt Se Garam campaign, which aims to strengthen its ...

iGaming solutions provider SOFTSWISS has won the Best Advertising and Marketing Campaign and Best Customer Service categories ...

As the marketing agency ecosystem becomes more crowded, trying new strategies and staying competitive will only become even more important.

Starting Saturday, residents with library cards for the Lorain Public Library System will have access to a new online ...

In his new role, Arora will spearhead initiatives to enhance brand resonance, expand digital outreach, build consumer ...

The sector is currently dominated by Blinkit, Zepto, and Swiggy Instamart, which together account for $9 billion (Rs 77,642 ...

He, however, expressed optimism that 2025 will be a year of growth, tracking marketing impact, online and offline. Excerpt: What were the major wins and challenges for our industry in the year 2024?