Recent examples include Penhaligon and Miller Harris’ ‘fragrance profiling’ sessions that help customers find their perfect scent, or Adidas’s Knit for You pop-up in Berlin, which allowed visitors to ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Whether through DIY or custom commissions, young people are willing to spend more time and money than ever to find their ...

Along with his achievements in the music industry, Eminem has worked with Jordan Brand to create some extremely sought-after ...

It's not just a sign that Nike and Sinner are moving on from his "carrot" era—it also hints to an exciting shift happening within the brand's big-name roster.

Nike’s VP of Innovation, with FitAdapt. When you put on the Adapt BB, 'a custom motor and gear train senses the tension needed by the foot and adjusts accordingly to keep the foot snug.' ...

SACRAMENTO, Calif. — Dante Belissimo is the creative mind behind custom sneakers from different sporting teams and professional Sacramento Kings players featuring unique colors, patterns and designs.

In the 1970s, Adidas was the undisputed king of sportswear, dominating basketball courts and streets alike. But an overlooked ...

“So excited to get my own custom Nike outfit for the US Open ... “What I learned in the past, all these matches, you're not losing them, you're learning to become stronger,” Sabalenka ...

For an active young family, any injury or illness can be a setback. But for 9-year-old Sophia Jenkins and her family, their ...

Boeing, Starbucks, and Nike face critical turning points. Discover how they can realign with core strengths to overcome ...